Marketing research : an applied orientation / Naresh K. Malhotra
By: Malhotra, Naresh K
.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Edition: 3rd ed.Description: xxxv, 763, [61] p. ; 26 cm.ISBN: 0130830445.Subject(s): Marketing research -- Methodology | Marketing researchDDC classification: 658.83
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 6 |
658.83 MAL (Browse shelf) | 1 | Available | SLASx,05000,03,AD | 5000019412 | |
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83 MAL (Browse shelf) | 1 | Available | SLASx,05000,03,AD | 1000112312 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.83 MAL (Browse shelf) | 1 | Available | SLASx,05000,03,AD | 1000112271 |
Accompanied by : 1 computer optical disc (4 3/4 in.) : SPSS student version 10.0 for windows. ISBN 0130324809