Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley.
By: Seitel, Fraser P
.
Contributor(s): Doorley, John.
Publisher: Basingstoke : Palgrave Macmillan, 2013Edition: First Palgrave paperback edition.Description: x, 239 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781137278708 (paperback).Subject(s): Public relations | Publicity | Internet in public relationsDDC classification: 659.2
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 4, BayNo 3 |
659.2 SEI 2013 (Browse shelf) | 1 | Available | TBSxx,34004,03,CL | 5000160981 |
Includes bibliographical references and index.