Services marketing / John E. G. Bateson, K. Douglas Hoffman.
By: Bateson, John E.G
.
Contributor(s): Hoffman, K. Douglas.
Publisher: Mason, Ohio : South-Western, Cengage Learning, c2011Edition: 4th ed.Description: xviii, 468 p. : ill. ; 26 cm.ISBN: 9780538476454 (pbk. : int. ed.); 0538476451 (pbk. : int. ed.).Subject(s): Service industries -- MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 2 |
658.8 BAT 2011 (Browse shelf) | 1 | Available | SHTEx,30004,03,CL|TBSxx,34003,03,RA | 5000144199 |
Includes includes bibliographical reference and index