Behind powerful brands : from strategy to campaign / John Philip Jones.
By: Jones, John Phillip
.
Publisher: New Delhi : Tata McGraw-Hill Pub. Co., c2000Description: xii, 322 p. : ill. (some col.) ; 24 cm.ISBN: 0074636642.Subject(s): Advertising -- Brand name products -- IndiaDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 4 |
658.827 JON (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000019599 |
Includes bibliographical references and index.