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How to really create a successful business plan / David E. Gumpert.

By: Gumpert, David E.
Publisher: Boston, Mass. : Inc., c1996Edition: Rev. and expanded 3rd ed.Description: vii, 174 p. ; 23 cm.ISBN: 1880394235.Other title: Inc. magazine presents how to really create a successful marketing plan [Other title].Subject(s): Business planning | New business enterprises -- Finance | New business enterprises -- PlanningDDC classification: 658.4012
Contents:
Acknowledgements. - Introduction. - Pt. I. Playing the Business Plan Game. 1. What is a business plan and why should I write one?. 2. Previewing the business plan: The best type for you. 3. Preparation rules: behind the scenes with the experts. 4. Using the executive summary as a guiding light. - Pt. II. Answering the Key Business Questions. 5. Company strategy: what's your identity? 6. Marketing issues: Who are the buyers? 7. Product/service issues: What are you selling? 8. Sales and promotion issues: How do you sell?. 9. Financial issues: How are you doing?. - Pt. III. Completing the Plan. 10. Tailoring the plan. 11. Writing and packing the plan: Coming full circle. - Pt. IV. Conclusion. 12. Making the plan work for you. - Exercises. - Index.
Summary: ...This comprehensive step-by-step guide [explains] the critical business planning issues of : Company strategy : what's your identity?, Marketing Issues : Who are the buyers?, Product/service issues : What are you selling? , Sales and promotion issues : how do you sell? and Financial issues: how are you doing? - Back cover
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 25 , Side 1, TierNo 4, BayNo 7

 658.4012 GUM (Browse shelf) 1 Available SLASx,05000,03,GR 5000012094

Featuring the business plans of Pizza Hut, Software Publishing Corp., Celestial Seasonings, People Express, Ben & Jerry's

Acknowledgements. - Introduction. - Pt. I. Playing the Business Plan Game. 1. What is a business plan and why should I write one?. 2. Previewing the business plan: The best type for you. 3. Preparation rules: behind the scenes with the experts. 4. Using the executive summary as a guiding light. - Pt. II. Answering the Key Business Questions. 5. Company strategy: what's your identity? 6. Marketing issues: Who are the buyers? 7. Product/service issues: What are you selling? 8. Sales and promotion issues: How do you sell?. 9. Financial issues: How are you doing?. - Pt. III. Completing the Plan. 10. Tailoring the plan. 11. Writing and packing the plan: Coming full circle. - Pt. IV. Conclusion. 12. Making the plan work for you. - Exercises. - Index.

...This comprehensive step-by-step guide [explains] the critical business planning issues of : Company strategy : what's your identity?, Marketing Issues : Who are the buyers?, Product/service issues : What are you selling? , Sales and promotion issues : how do you sell? and Financial issues: how are you doing? - Back cover