Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand / Catherine Kaputa.
By: Kaputa, Catherine
.
Publisher: Boston : Nicholas Brealey Pub., 2012Description: xxii, 272 p. ; 23 cm.ISBN: 9781857885811 (pbk.).Subject(s): Branding (Marketing) | Success in businessDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 4 |
658.827 KAP 2012 (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000140058 |
Includes bibliographical references and index.