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Marketing planning & strategy : casebook / Subhash C. Jain

By: Jain, Subhash C, 1942-.
Publisher: Cincinnati, Ohio : South-Western College Pub., 2001Edition: 6th ed.Description: 363 p. ; 23 cm.ISBN: 0324062621.Subject(s): Marketing -- Management -- Case studiesDDC classification: 658.802
Contents:
Case 1. The gillette company (A). - Case 2. The gillette company (B). - Case 3. Dell computer corporation. - Case 4. Kodak vs. Fuji. - Case 5. Loblaws. - Case 6. CBIC. - Case 7. The nottoway plantation, restaurant, and Inn : The White Castle of Louisiana. - Case 8. Farggi. - Case 9. Lever Brother's Introduction of snuggle fabric softener. - Case 10. Anheuser-Busch, Inc. - Case 11. SR Corp. : decisions for an emerging technology. - Case 12. Kortec and Wrenware Architectural Hardware. - Case 13. Sonu Corporation : car navigation systems. - Case 14. Procter & Gamble : bringing the company into the 21st century. - Case 15. SpainSko. - Case 16. Coca-Cola's long-term marketing strategy. - Case 17. L'Oreal Nederland B.V. : product introduction. - Case 18. Polaroid and the family-Imaging market. - Case 19. Fike's European strategies. - Case 20. PSA Peugeot Citroen. - Case 21. Carvel in Beijing. - Case 22. KFC : doing chicken right in the U.S. fast-food industry. - Case 23. Lonetown press. - Case 24. Middlesex Mutual Assurance Company. - Case 25. Discount retailing battlefield : Kmart vs. Wal-Mart. - Case 26. Procter & Gamble - scope. - Case 27. FedEx and UPS in China - competing with construating strategies. - Case 28. Playboy Enterprises, Inc. (A) - Case 29. Playboy Interprises, Inc. (B)
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 1

 658.802 JAI (Browse shelf) 1 Available SLASx,05000,03,GR 5000019894

Companion to: Marketing planning & strategy. 6th ed. 2000.

Case 1. The gillette company (A). - Case 2. The gillette company (B). - Case 3. Dell computer corporation. - Case 4. Kodak vs. Fuji. - Case 5. Loblaws. - Case 6. CBIC. - Case 7. The nottoway plantation, restaurant, and Inn : The White Castle of Louisiana. - Case 8. Farggi. - Case 9. Lever Brother's Introduction of snuggle fabric softener. - Case 10. Anheuser-Busch, Inc. - Case 11. SR Corp. : decisions for an emerging technology. - Case 12. Kortec and Wrenware Architectural Hardware. - Case 13. Sonu Corporation : car navigation systems. - Case 14. Procter & Gamble : bringing the company into the 21st century. - Case 15. SpainSko. - Case 16. Coca-Cola's long-term marketing strategy. - Case 17. L'Oreal Nederland B.V. : product introduction. - Case 18. Polaroid and the family-Imaging market. - Case 19. Fike's European strategies. - Case 20. PSA Peugeot Citroen. - Case 21. Carvel in Beijing. - Case 22. KFC : doing chicken right in the U.S. fast-food industry. - Case 23. Lonetown press. - Case 24. Middlesex Mutual Assurance Company. - Case 25. Discount retailing battlefield : Kmart vs. Wal-Mart. - Case 26. Procter & Gamble - scope. - Case 27. FedEx and UPS in China - competing with construating strategies. - Case 28. Playboy Enterprises, Inc. (A) - Case 29. Playboy Interprises, Inc. (B)