Marketing changes / edited by Susan Hart.
Contributor(s): Hart, Susan J
.
Publisher: [London] : Thomson, c2003Description: viii, 360 p. ; 25 cm.ISBN: 1861526733 (pbk.); 9781861526731 (pbk.).Subject(s): MarketingDDC classification: 658.8
Partial contents:
1. The changing context of marketing -- 2. Changing approaches to marketing's role in the organization - 3. Marketing operations.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | SOMAC,37003,03,AD | 5000034396 |
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| 658.8 MAR Marketing strategy : | 658.8 MAR Marketing strategy : | 658.8 MAR Marketing strategy : | 658.8 MAR Marketing changes / | 658.8 MAR 2003 Marketing : | 658.8 MAR 2006 Marketing / | 658.8 MAR 2006 Marketing / |
1. The changing context of marketing -- 2. Changing approaches to marketing's role in the organization - 3. Marketing operations.