Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens.
By: Arens, William F
.
Contributor(s): Weigold, Michael F | Arens, Christian.
Publisher: Boston : McGraw-Hill Irwin, [2008]Copyright date: ©2008Edition: 11th edition.Description: xl, 712 pages : colour illustrations, colour map ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780073529912 (hardback); 0073529915 (hardback).Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 659.1 ARE (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000014412 |
Includes bibliographical references (pages 653-672) and indexes.