Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens
By: Kotler, Philip.
Contributor(s): Bowen, John (John T.) | Makens, James C.
Publisher: Upper Saddle River, NJ : Prentice Hall, [1999]Copyright date: ©1999Edition: 2nd edition.Description: xv, 800 pages : illustrations (chiefly colour) ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0130807958.Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.940688Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 3, BayNo 6 |
647.940688 KOT (Browse shelf) | 1 | Available | SHTEx,70002,03,AD | 5000026190 |