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Marketing leadership in hospitality : foundations and practices / Robert C. Lewis, Richard E. Chambers.

By: Lewis, Robert C, 1930-.
Contributor(s): Chambers, Richard E. (Richard Everett), 1956-.
Publisher: New York : John Wiley, c2000Edition: 3rd ed.Description: xxi,923 p. : ill., map ; 25 cm.ISBN: 0471332704.Subject(s): Hospitality industry -- MarketingDDC classification: 647.940688