Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich.
By: Reich, Allen Z
.
Publisher: New York : Wiley, c1997Description: xix, 530 p. : ill. ; 25 cm.ISBN: 0471310123 (hbk.); 9780471310129 (hbk.).Subject(s): Hospitality industry -- MarketingDDC classification: 647.940688
Contents:
1. Introduction to strategic market management - 2. Mission statement - 3. Marketing information systems and marketing research - 4. Internal analysis - 5. Environmental analysis - 6. Strategic analysis - 7. Strategic decisions - 8. Positioning - 9. Objectives - 10. Marketing mix variables - 11. Institutionalization and controls - Appendix: Sample strategic plan (annotated).
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 4, BayNo 6 |
647.940688 REI (Browse shelf) | 1 | Available | SHTEx,70002,03,AD | 5000034685 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 4, BayNo 6 |
647.940688 REI (Browse shelf) | 1 | Available | SHTEx,60001,03,GR | 5000042131 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 647.940688 RAZ Heads in beds : | 647.940688 RAZ Heads in beds : | 647.940688 RAZ Heads in beds : | 647.940688 REI Marketing management for the hospitality industry : | 647.940688 REI Marketing management for the hospitality industry : | 647.940688 REI Marketing management for the hospitality industry : | 647.940688 SHA Hospitality sales : |
1. Introduction to strategic market management - 2. Mission statement - 3. Marketing information systems and marketing research - 4. Internal analysis - 5. Environmental analysis - 6. Strategic analysis - 7. Strategic decisions - 8. Positioning - 9. Objectives - 10. Marketing mix variables - 11. Institutionalization and controls - Appendix: Sample strategic plan (annotated).