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Researching and writing dissertations in hospitality and tourism / Mona A. Clark ... [et al.].

Contributor(s): Clark, Mona.
Series: Series in tourism and hospitality management: Publisher: London ; Boston : International Thomson Business Press, 1998Edition: 1st ed.Description: x, 281 p. : ill. ; 25 cm.ISBN: 1861520468.Subject(s): Dissertations, Academic | Tourism -- ResearchDDC classification: 647.94072
Contents:
Part 1 GETTING STARTED: What is research for and what does it involve? Thinking about doing: choosing a topic. Choosing a research method. Describing research objectives through mapping sentences. The uses of classification systems and typologies. Managing the research process:a basic framework.- Part 2 KEY QUALITATIVE RESEARCH METHODS: Sampling-choosing your subjects. Questionaire design. Quality and quantity:some miscellaneous methods. Measuring attitudes. Interviewing. So just what is ethnography?.- Part 3 KEY STATISTICAL QUANTITATIVE TECHNIQUES: An introduction to statistical terms and concepts. The concept of probability theory. Descriptive statistics. Statistical tests. Measures of association.- Part 4 WRITING YOUR DISSERTATION: Key techniques in writing up your dissertation. The oral presentation of dissertation findings .-
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
647.94072 RES (Browse shelf) 1 Available SHTEx,70002,04,GR 1000805281
Main Collection Taylor's Library-TU
647.94072 RES (Browse shelf) 1 Available SHTEx,70002,04,GR 1000803037
Main Collection Taylor's Library-TU
647.94072 RES (Browse shelf) 1 Available SHTEx,70002,04,GR 1000800335

Part 1 GETTING STARTED: What is research for and what does it involve? Thinking about doing: choosing a topic. Choosing a research method. Describing research objectives through mapping sentences. The uses of classification systems and typologies. Managing the research process:a basic framework.- Part 2 KEY QUALITATIVE RESEARCH METHODS: Sampling-choosing your subjects. Questionaire design. Quality and quantity:some miscellaneous methods. Measuring attitudes. Interviewing. So just what is ethnography?.- Part 3 KEY STATISTICAL QUANTITATIVE TECHNIQUES: An introduction to statistical terms and concepts. The concept of probability theory. Descriptive statistics. Statistical tests. Measures of association.- Part 4 WRITING YOUR DISSERTATION: Key techniques in writing up your dissertation. The oral presentation of dissertation findings .-