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Principles of marketing / Philip Kotler, Gary Armstrong

By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.).
Publisher: Upper Saddle River, N.J. : Prentice Hall International, c2001Edition: 9th ed., Int. ed.Description: xxxi, 782 p. : ill. (some col.) ; 27 cm. + 2 electronic optical discs (CD-ROM) (4 3/4 in.) + 1 instructor's manual (494 p. ; 28 cm.).ISBN: 0130283290.Subject(s): MarketingDDC classification: 658.8
Contents:
I. Understanding marketing and the marketing process. Ch. 1. Marketing in a changing world: creating customer value and satisfaction. Ch. 2. Strategic planning and the marketing process. Ch. 3. The marketing environment. - II. Developing marketing opportunities and strategies. Ch. 4. Marketing research and information systems. Ch. 5. Consumer markets and consumer buyer behavior. Ch. 6. Business markets and business buyer behavior . Ch. 7. Market segmentation, targeting, and positioning for competitive advantage. - III. Developing the marketing mix. Ch. 8. Product and services strategy. Ch. 9. New-product development and product life-cycle strategies. Ch. 10. Pricing products: pricing considerations and approaches. Ch. 11. Pricing products: pricing strategies. Ch. 12. Distribution channels and logistics management. Ch. 13. Retailing and wholesaling. Ch. 14. Integrated marketing communications strategy. Ch. 15. Advertising, sales promotion, and public relations. Ch. 16. Personal selling and sales management . Ch. 17. Direct and online marketing: the new marketing model. - IV. Managing marketing. Ch. 18. Competitive strategies: attracting, retaining, and growing customers. Ch. 19. The global marketplace. Ch. 20. Marketing and society: social responsibility and marketing ethics. Appendix 1: Measuring and forecasting demand. Appendix 2: Marketing arithmetic. Appendix 3: Careers in marketing. - Glossary. - Credits. - Subject Index. - Name/Organization/Brand/Company. - Index
Summary: "The ninth edition of Principles of Marketing provides expanded coverage of the new technologies that are revolutionizing marketing practice and the ways companies connect with customers, marketing partners, and the world around them. A revised Chapter 17, "Direct and Online Marketing: The New Marketing Model," introduces students to the burgeoning use of the Internet, databases, and related technologies that are changing the very nature of buying and selling. Additionally, each chapter, from the first to the last, provides fresh new material on everything from Internet research and the virtual reality displays that test new products to the high-tech approaches of the e-commerce marketers who sell them. Students will learn about the wonders of new marketing technologies, from the Internet, database marketing, data mining, and Web-based marketing research to mass customization, Internet business-to-business purchasing networks, Web-based personal selling, and technological advances in marketing logistics. New and revised "Internet Connections" sections at the end of each chapter provide exercises that guide students through the fascinating world of marketing and the Internet." - Back cover.
Item type Current location Shelf location Call number Vol info Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.8 KOT (Browse shelf) 1 Available SHTEx,70002,03,RM 1000801010
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 4

 658.8 KOT (Browse shelf) 1 Available SOMAC,09030,03,RM 5000034309
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 KOT (Browse shelf) 1 Available SOMAC,09030,03,RM 1000105584
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 KOT (Browse shelf) 1 Available SOMAC,09030,03,RM 1000105583
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 KOT (Browse shelf) 1 Available SOMAC,09030,03,RM 1000105582
Main Collection Taylor's Library-TU
658.8 KOT (Browse shelf) 1 Available SOMAC,09030,03,RM 1000105665
Main Collection Taylor's Library-TU
658.8 KOT (Browse shelf) CD (Test manag) 1 Available SHTEx,70002,03,RM 1000118961
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 5

 658.8 KOT (Browse shelf) Instructors manual 1 Available SOMAC,09030,03,RM 5000044628

I. Understanding marketing and the marketing process. Ch. 1. Marketing in a changing world: creating customer value and satisfaction. Ch. 2. Strategic planning and the marketing process. Ch. 3. The marketing environment. - II. Developing marketing opportunities and strategies. Ch. 4. Marketing research and information systems. Ch. 5. Consumer markets and consumer buyer behavior. Ch. 6. Business markets and business buyer behavior . Ch. 7. Market segmentation, targeting, and positioning for competitive advantage. - III. Developing the marketing mix. Ch. 8. Product and services strategy. Ch. 9. New-product development and product life-cycle strategies. Ch. 10. Pricing products: pricing considerations and approaches. Ch. 11. Pricing products: pricing strategies. Ch. 12. Distribution channels and logistics management. Ch. 13. Retailing and wholesaling. Ch. 14. Integrated marketing communications strategy. Ch. 15. Advertising, sales promotion, and public relations. Ch. 16. Personal selling and sales management . Ch. 17. Direct and online marketing: the new marketing model. - IV. Managing marketing. Ch. 18. Competitive strategies: attracting, retaining, and growing customers. Ch. 19. The global marketplace. Ch. 20. Marketing and society: social responsibility and marketing ethics. Appendix 1: Measuring and forecasting demand. Appendix 2: Marketing arithmetic. Appendix 3: Careers in marketing. - Glossary. - Credits. - Subject Index. - Name/Organization/Brand/Company. - Index

"The ninth edition of Principles of Marketing provides expanded coverage of the new technologies that are revolutionizing marketing practice and the ways companies connect with customers, marketing partners, and the world around them. A revised Chapter 17, "Direct and Online Marketing: The New Marketing Model," introduces students to the burgeoning use of the Internet, databases, and related technologies that are changing the very nature of buying and selling. Additionally, each chapter, from the first to the last, provides fresh new material on everything from Internet research and the virtual reality displays that test new products to the high-tech approaches of the e-commerce marketers who sell them. Students will learn about the wonders of new marketing technologies, from the Internet, database marketing, data mining, and Web-based marketing research to mass customization, Internet business-to-business purchasing networks, Web-based personal selling, and technological advances in marketing logistics. New and revised "Internet Connections" sections at the end of each chapter provide exercises that guide students through the fascinating world of marketing and the Internet." - Back cover.

Instructor's manual [by] John R. Brooks [for] Principles of marketing, 9th ed., Kotler & Armstrong. ISBN 0130883727. Includes 1 electronic optical disc (CD ROM) : Test manager [for] Kotler/Armstrong, Principles of marketing, 9/e. ISBN 0130883735