The new rules of green marketing : strategies, tools, and inspiration for sustainable branding / Jacquelyn A. Ottman.
By: Ottman, Jacquelyn A.
Series: BK business book: Publisher: Sheffield [England] : Greenleaf Publishing, [2011]Copyright date: ©2011Description: xx, 252 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781906093440 (paperback).Subject(s): Green marketing | MarketingDDC classification: 658.802Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 658.802 OTT 2011 (Browse shelf) | 1 | Available | SOMAC,37003,03,RM|SOMAC,37003,03,AD|SOMAC,91605,03,AD | 5000163683 | ||
Main Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 3, BayNo 1 |
658.802 OTT 2011 (Browse shelf) | 1 | Available | SOMAC,37003,03,RM | SOMAC,37003,03,AD | SOMAC,91605,03,AD | 5000163684 |
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658.802 MOU 2010 Strategic marketing management : | 658.802 MYE Segmentation and positioning for strategic marketing decisions / | 658.802 OTT 2011 The new rules of green marketing : | 658.802 OTT 2011 The new rules of green marketing : | 658.802 PAL How to develop a strategic marketing plan : | 658.802 PAL How to develop a strategic marketing plan : | 658.802 PAL 2011 Principles of services marketing / |
Includes bibliographical references and index.