APA

Lancaster G., Massingham L., . (1996). Strategic marketing planning and evaluation. London: Kogan Page.

Chicago

Lancaster Geoff, Massingham Lester, . 1996. Strategic marketing planning and evaluation. London: Kogan Page.

Harvard

Lancaster G., Massingham L., . (1996). Strategic marketing planning and evaluation. London: Kogan Page.

MLA

Lancaster Geoff, Massingham Lester, . Strategic marketing planning and evaluation. London: Kogan Page. 1996.