Selling science [electronic resource] : how to use business skills to win support for scientific research / Steven Judge, Richard Lucas ; with a foreword by Paddy Regan.
By: Judge, S. M. (Steven M.).
Contributor(s): Lucas, Richard.
Publisher: Singapore : World Scientific Publishing Co. Pte Ltd., �2019Description: 1 online resource (115 p.) : ill.ISBN: 9781786345738.Subject(s): Research, Industrial | Science and industry | New products | MarketingGenre/Form: Electronic books.DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8 (Browse shelf) | e-book | SBSxx,36100,03,CL,PPT | SBSxx,36200,03,CL,PPT | SBSxx,36000,03,CL,PPT |
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| 658.8 Encyclopedia of tourism | 658.8 Islamic marketing | 658.8 Essentials of marketing management | 658.8 Selling science | 658.8 Kiss, bow, or shake hands : | 658.8 Services marketing : | 658.8 Strategic marketing management : |
Includes bibliographical references and index.
Electronic reproduction. Singapore : World Scientific, [2018]
Mode of access: World Wide Web.
Description based on online resource; title from PDF title page (viewed August 31, 2018).