Winning in service markets [electronic resource] : success through people, technology and strategy / Jochen Wirtz.
By: Wirtz, Jochen.
Publisher: Hackensack, NJ : WS Professional, an imprint of World Scientific Publishing Co. Pte Ltd., c2017Description: 1 online resource (704 p.) : ill.ISBN: 9781944659066 (ebook).Subject(s): Service industries -- Marketing | Branding (Marketing) | Customer relationsGenre/Form: Electronic books.DDC classification: 658 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658 (Browse shelf) | e-book | TBSxx,34001,03,AD,PPT | TBSxx,34004,03,AD,PPT | TBSxx,18002,03,AD,PPT | TBSxx,34005,03,AD,PPT | TBSxx,34006,03,AD,PPT | TBSxx,34002,03,AD,PPT | TBSxx,34003,03,AD,PPT | TBSxx,34007,03,AD,PPT | TBSxx,24003,03,AD,PPT | TBSxx,24004,03,AD,PPT |
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Title from PDF file title page (viewed December 1, 2016).
Includes bibliographical references and index.
Electronic reproduction. Singapore : World Scientific, [2016].
Mode of access: World Wide Web.