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Advertising & IMC : principles & practice.

By: Moriarty, Sandra E. (Sandra Ernst) [author.].
Contributor(s): Mitchell, Nancy, 1950- [author.] | Wood, Charles (Charles M.) [author.] | Wells, William D [author.].
Publisher: Harlow : Pearson, [2019]Copyright date: ©2019Edition: Eleventh edition / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells; Global edition.Description: 664 pages : illustrations (black and white, and colour) ; 28 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292262062; 1292262060.Other title: Advertising and IMC [Portion of title].Subject(s): Advertising | Communication in marketing | Public relationsDDC classification: 659.1
List(s) this item appears in: New Book List
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
659.1 MOR 2019 (Browse shelf) Available TDSxx,92612,03,RA 5000094874

Includes Internet access.

Includes ebook access.

Previous edition: 2015.

Includes bibliographical references and index.