Advertising & IMC : principles & practice.
By: Moriarty, Sandra E. (Sandra Ernst) [author.]
.
Contributor(s): Mitchell, Nancy [author.] | Wood, Charles (Charles M.) [author.] | Wells, William D [author.].
Publisher: Harlow : Pearson, [2019]Copyright date: ©2019Edition: Eleventh edition / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells; Global edition.Description: 664 pages : illustrations (black and white, and colour) ; 28 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292262062; 1292262060.Other title: Advertising and IMC [Portion of title].Subject(s): Advertising | Communication in marketing | Public relationsDDC classification: 659.1
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 659.1 MOR 2019 (Browse shelf) | Available | TDSxx,92612,03,RA | 5000094874 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 659.1 MOR 2019 Advertising & IMC : | 659.1 MOR 2019 Advertising & IMC : | 659.1 MOR 2019 Advertising & IMC : | 659.1 MOR 2019 Advertising & IMC : | 659.1 MYE Ad worlds : | 659.1 NEW The 22 irrefutable laws of advertising (and when to violate them) / | 659.1 NEW The 22 irrefutable laws of advertising (and when to violate them) / |
Includes Internet access.
Includes ebook access.
Previous edition: 2015.
Includes bibliographical references and index.