Research handbook on luxury branding / edited by Felicitas Morhart (Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland), Keith Wilcox (Barbara and Meyer Feldberg Associate Professor of Business, Columbia Business School, Columbia University, US) and Sandor Czellar (Professor of Marketing, HEC Lausanne, University of Lausanne, Switzerland).
Contributor(s): Morhart, Felicitas [editor.] | Wilcox, Keith [editor.] | Czellar, Sandor [editor.] | Edward Elgar Publishing [publisher.].
Series: Research handbooks in business and management series.Publisher: Northampton : Edward Elgar Publishing, 2020Description: 1 online resource (368 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 1786436353; 9781786436351.Subject(s): Luxuries -- Marketing -- Research | Branding (Marketing) -- ResearchGenre/Form: Electronic books.Additional physical formats: Print version:: No titleDDC classification: 658.827 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.827 (Browse shelf) | e-book | SHTEx,94603,03,RM,PPT|SHTEx,70002,03.RM,PPT |
Includes bibliographical references and index.
Description based on print record.