Advances in luxury brand management / Jean-Noël Kapferer [and three others], editors.
Contributor(s): Kapferer, Jean-No{uml}el [editor.].
Series: Journal of brand management: advanced collections: Publisher: [Cham, Switzerland] : Palgrave Macmillan, 2017Copyright date: ©2017Description: 1 online resource (256 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9783319511276 (e-book).Subject(s): Customer relations -- ManagementGenre/Form: Electronic books.Additional physical formats: Print version:: Advances in luxury brand management.DDC classification: 658.812 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.812 (Browse shelf) | e-book | SHTEx,94603,03,RM,PPT | SHTEx,11727,03,RM,PPT | SHTEx,11720,03,RM,PPT |
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| 658.812 Customer relationship management | 658.812 The power of understanding people : | 658.812 Using information to develop a culture of customer centricity : | 658.812 Advances in luxury brand management / | 658.812 The customer of the future : | 658.812 This is service design methods : | 658.812 ANT Customer relationship management : |
Includes bibliographical references at the end of each chapters and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.