Contemporary marketing / Boone & Kurtz.
By: Boone, Louis E [author.].
Contributor(s): Kurtz, David L [author.].
Publisher: Boston, MA : Cengage, [2019]Edition: 18e[edition].Description: xix, 399, A-10, B-5, N-10, G-7, I-22 pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780357033777; 9781337386890.Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TC | 658.8 BOO 2019 (Browse shelf) | Available | SOPUx,83003.03,RA | SODSx,83003.03,RA | SODSx,83000.03,RA | 5000166111 |
Includes bibliographical references and indexes.