Marketing : an introduction / Gary Armstrong, Philip Kotler with Marc Oliver Opresnik.
By: Armstrong, Gary (Gary M.) [author.]
.
Contributor(s): Kotler, Philip [author.] | Opresnik, Marc O. (Marc Oliver) [author.].
Publisher: Harlow, England : Pearson, [2020]Copyright date: ©2020Edition: Fourteenth edition; Global edition.Description: 676 pages : illustrations (colour) ; 28 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292294865; 1292294868.Subject(s): Marketing | Marketing -- Management | SellingDDC classification: 658.8
| Item type | Current location | Call number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|
| Reserve Collection | Taylor's Library-TU | 658.8 ARM 2020 (Browse shelf) | In transit from Taylor's Library-TU to Taylor's Library-TC since 08/02/2024 | SOPUx,82002,03,RM | 5000094433 |
Previous edition: 2016.
Includes bibliographical references and index.