Taylor's Library

Normal view MARC view ISBD view

Marketing management / Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen.

By: Kotler, Philip [author.].
Contributor(s): Keller, Kevin Lane, 1956- [author.] | Brady, Mairead [author.] | Goodman, Malcolm [author.] | Hansen, Torben, 1966- [author.].
Publisher: Harlow, England : Pearson, 2019Edition: 4th European edition.Description: 1 online resource (840 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781292248462; 9781292248479.Subject(s): Marketing -- EuropeAdditional physical formats: Print version:: No titleDDC classification: 658.80094 Online resources: An electronic book accessible through the World Wide Web; click to view Also issued in print format.
No physical items for this record

Also issued in print format.