Marketing management [electronic resource] : an Asian perspective / Philip Kotler, Kevin Lane Keller, Swee-Hoon Ang, Chin-Tiong Tan, Siew Meng Leong.
By: Kotler, Philip [author.].
Contributor(s): Keller, Kevin Lane [author.] | Ang, Swee Hoon [author.] | Tan, Chin Tiong [author.] | Leong, Siew Meng [author.].
Publisher: Harlow, England : Pearson, [2018]Copyright date: ©2018Description: 1 online resource (xxvi, 845; 15; 31; 10; 3; 25 pages) : illustrations (colour).Content type: text Media type: computer Carrier type: online resourceISBN: 9781292089652.Subject(s): Marketing -- Asia | Marketing -- Asia -- ManagementAdditional physical formats: Print version:: No titleDDC classification: 658.80095 Online resources: An electronic book accessible through the World Wide Web; click to viewNo physical items for this record
Previous edition: 2013.
Includes bibliographical references and index.
Description based on print version record.