Journal of consumer research.
Analytics: Show analyticsPublisher: Oxford : Oxford University Press, 1974-Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISSN: 1537-5277.Subject(s): Consumer behavior -- Periodicals | Consumer behavior -- Research -- PeriodicalsAdditional physical formats: Print version :: No titleDDC classification: 658.834205 Online resources: Oxford journals The journal accessible through the World Wide Web; click to view Summary: Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values).| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Journals | Taylor's Library-TU | 658.834205 (Browse shelf) | Available |
Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values).
Description based on online resource; title from home page (viewed on October 3, 2016).
Lakeside: 2010-2016