Consumer behavior : buying, having, and being / Michael R. Solomon.
By: Solomon, Michael R [author.].
Publisher: Harlow, England : Pearson, [2020]Copyright date: ©2020Edition: Thirteenth edition; Global edition.Description: 640 pages : illustrations (black and white, and colour) ; 28 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292318103.Subject(s): Consumer behavior | Market surveysDDC classification: 658.8342Item type | Current location | Call number | Status | Notes | Date due | Barcode | Course reserves |
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Reserve Collection | Taylor's Library-TC | 658.8342 SOL 2020 (Browse shelf) | Available | SOPUx,83000,03,RM | SODSx,83000,03,RM | 5000166582 |
Previous edition: 2017.
Includes bibliographical references and index.