Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.
By: Kerin, Roger A [author.]
.
Contributor(s): Hartley, Steven W [author.].
Publisher: New York, NY : McGraw-Hill Education, [2020]Edition: Eighth edition.Description: xli, 579 pages : color illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781260088861; 9781260711455.Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TC |
Floor 4, Shelf 40, Side 1, TierNo 4, BayNo 1 |
658.8 KER 2020 (Browse shelf) | Available | SOPUx,83000,03,RA | SODSx,83000,03,RA | 5000166152 |
Includes bibliographical references and index.