Strategic public relations management : planning and managing effective communication programs / Erica Weintraub Austin, Bruce E. Pinkleton.
By: Austin, Erica Weintraub [author.].
Contributor(s): Pinkleton, Bruce E [author.].
Series: Routledge communication series: 10.Publisher: New York : Routledge, Taylor & Francis Group, 2015Edition: Third edition.Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781315754833; 1315754835; 9781317625308; 1317625307.Subject(s): Public relations -- ManagementGenre/Form: Electronic books.Additional physical formats: Print version:: Strategic public relations management.DDC classification: 659.2 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Taylor's Library-TU | 659.2 (Browse shelf) | e-book |
Online resources; title from PDF title page (EBSCO, viewed March 3, 2015).
Includes bibliographical references and index.