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Media strategies : managing content, platforms and relationships / Jane Johnston, Katie Rowney.

By: Johnston, Jane, 1961- [author.].
Contributor(s): Rowney, Katie [author.].
Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Description: viii, 333 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781760295196.Subject(s): Public relations | Mass media | Communication | Mass media and businessDDC classification: 659.2
Item type Current location Shelf location Call number Status Notes Date due Barcode Course reserves
Main Collection Taylor's Library-TU
659.2 JOH 2020 (Browse shelf) Available SOMAC,91601,03,RM 5000167038
Reserve Collection Taylor's Library-TU

Floor 2, Shelf 2 , Side 1, TierNo 5, BayNo 1

659.2 JOH 2020 (Browse shelf) Available SOMAC,91601,03,RM 5000167310

Publicity and Media Relations


Includes bibliographical references and index.