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Marketing / William M. Pride, O.C. Ferrell.

By: Pride, William M, 1942- [author.].
Contributor(s): Ferrell, O. C [author.].
Publisher: Boston, MA : Cengage, [2020]Edition: 2020 edition.Description: xxvii, 692 pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780357033791; 9781337910651.Subject(s): MarketingDDC classification: 658.8
Item type Current location Shelf location Call number Status Notes Date due Barcode Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 7

658.8 PRI 2020 (Browse shelf) Available SOMMx,93607,03,RA | SOMMx,13607,03,RA 5000173463
Reserve Collection Taylor's Library-TU

Floor 2, Shelf 2 , Side 1, TierNo 2, BayNo 1

658.8 PRI 2020 (Browse shelf) Available SOAFx,34005,03,RM 5000166417

Principles of Marketing


Includes bibliographical references and index.