Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan.
By: Keller, Kevin Lane [author.].
Contributor(s): Swaminathan, Vanitha [author.].
Publisher: Harlow, England : Pearson, [2020]Copyright date: ©2020Edition: Fifth edition, global edition.Description: 1 online resource (621 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781292314990 (e-book).Subject(s): Brand name products -- ManagementGenre/Form: Electronic books.Additional physical formats: Print version:: Strategic brand management : building, measuring, and managing brand equity.DDC classification: 658.827 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.827 (Browse shelf) | e-book | SOMMx,34003,03,RM,PPT |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.827 Co-creating brands | 658.827 The Routledge companion to contemporary brand management / | 658.827 Strategic brand management : | 658.827 Strategic brand management : | 658.827 Brand storytelling : | 658.827 AAK Brand leadership / | 658.827 AAK 2014 Aaker on branding : |
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.