Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R / Yoon Hyup Hwang.
By: Hwang, Yoon Hyup [author.].
Publisher: Birmingham, UK : Packt Publishing, 2019Description: 1 online resource : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 178934882X; 9781789348828.Subject(s): Marketing -- Data processing | Machine learning | Marketing research | Python (Computer program language) | R (Computer program language)Genre/Form: Electronic books.Additional physical formats: Print version:: Hands-On Data Science for Marketing : Improve Your Marketing Strategies with Machine Learning Using Python and R.DDC classification: 658.834 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.834 (Browse shelf) | e-book | SOMMx,93601,03,RA,PPT |
Online resource; title from title page (Safari, viewed May 1, 2019).