Advertising creative : strategy, copy, design / Tom Altstiel, Jean Grow, Marcel Jennings.
By: Altstiel, Tom [author.]
.
Contributor(s): Grow, Jean [author.] | Jennings, Marcel [author.].
Publisher: Los Angeles ; London : SAGE, [2020]Edition: Fifth edition.Description: xxvi, 455 pages : illustrations (chiefly color) ; 28 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781506386966; 1506386962.Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Call number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|
| Reserve Collection | Taylor's Library-TU | 659.1 ALT 2020 (Browse shelf) | Available | SOMAC,91609,03,RM | 5000166318 |
Previous edition: 2017.
Includes bibliographical references (pages 423-440) and index.