Big data analytics for improved accuracy, efficiency, and decision making in digital marketing / Amandeep Singh, editor.
Contributor(s): Singh, Amandeep [editor.] | IGI Global [publisher.].
Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2021Description: 24 PDFs (310 pages).Content type: text Media type: electronic Carrier type: online resourceISBN: 9781799872337.Subject(s): Internet marketing -- Statistical methods | Decision making -- Statistical methods | Big data | Big data | Decision making -- Statistical methodsGenre/Form: Electronic books.Additional physical formats: No title; Print version:: No titleDDC classification: 658.8/72 Online resources: An electronic book accessible through the World Wide Web; click to view Also available in print.| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Taylor's Library-TU | e-book | |||||
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8/72 (Browse shelf) | e-book | GENLS,GENLS,03,CL,PPT |
Includes bibliographical references and index.
Restricted to subscribers or individual electronic text purchasers.
Also available in print.
Mode of access: World Wide Web.
Description based on title screen (IGI Global, viewed 06/19/2021).