Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward) [author.]
.
Contributor(s): Belch, Michael A [author.].
Publisher: New York : McGraw-Hill, [2021]Edition: Twelfth edition.Description: xxxi, 740, G-13, E-33, N-9, S-14 pages : color illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781260570991; 1260570991.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|---|
| Reserve Collection | Taylor's Library-TC |
Floor 2, Shelf 2 , Side 1, TierNo 5, BayNo 1 |
659.1 BEL 2021 (Browse shelf) | Available | SOPUx,83003,03,RM | SODSx,83003,03,RM | 5000173921 |
Includes bibliographical references and index.