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ISE EBook Online Access Communication Research.

By: Keyton, Joann.
Publisher: New York : McGraw-Hill US Higher Ed ISE, 2022Copyright date: ©2023Edition: 6th ed.Description: 1 online resource (740 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781265770495.Genre/Form: Electronic books.Additional physical formats: Print version:: ISE EBook Online Access Communication Research: Asking Questions Finding AnswersOnline resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Intro -- Half Title Page -- Title Page -- Copyright Page -- Contents -- Preface -- Connect -- Section 1: Research Basics -- Chapter 1 Introduction to Communication Research -- Chapter 2 The Research Process: Getting Started -- Chapter 3 Research Ethics -- Section 2: Quantitative Communication Research -- Chapter 4 Introduction to Quantitative Research -- Chapter 5 Measurement -- Chapter 6 Populations, Samples, and Sample Size -- Chapter 7 Quantitative Research Designs -- Chapter 8 Surveys and Questionnaires -- Chapter 9 Descriptive Statistics, Significance Levels, and Hypothesis Testing -- Chapter 10 Testing for Differences -- Chapter 11 Testing for Relationships -- Chapter 12 Quantitative Analysis of Text -- Chapter 13 Reading and Writing the Quantitative Research Report -- Section 3: Qualitative Communication Research -- Chapter 14 Introduction to Qualitative Research -- Chapter 15 Designing Qualitative Research -- Chapter 16 Qualitative Methods of Data Collection -- Chapter 17 Analyzing Qualitative Data -- Chapter 18 Reading and Writing the Qualitative Research Report -- Glossary -- Name Index -- Subject Index.
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library-Perpetual(TC)
e-book SOPUx,82003,03,RA,PPT

Intro -- Half Title Page -- Title Page -- Copyright Page -- Contents -- Preface -- Connect -- Section 1: Research Basics -- Chapter 1 Introduction to Communication Research -- Chapter 2 The Research Process: Getting Started -- Chapter 3 Research Ethics -- Section 2: Quantitative Communication Research -- Chapter 4 Introduction to Quantitative Research -- Chapter 5 Measurement -- Chapter 6 Populations, Samples, and Sample Size -- Chapter 7 Quantitative Research Designs -- Chapter 8 Surveys and Questionnaires -- Chapter 9 Descriptive Statistics, Significance Levels, and Hypothesis Testing -- Chapter 10 Testing for Differences -- Chapter 11 Testing for Relationships -- Chapter 12 Quantitative Analysis of Text -- Chapter 13 Reading and Writing the Quantitative Research Report -- Section 3: Qualitative Communication Research -- Chapter 14 Introduction to Qualitative Research -- Chapter 15 Designing Qualitative Research -- Chapter 16 Qualitative Methods of Data Collection -- Chapter 17 Analyzing Qualitative Data -- Chapter 18 Reading and Writing the Qualitative Research Report -- Glossary -- Name Index -- Subject Index.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.