MKTG13 : principles of marketing / Charles Lamb (Texas Christian University), Joe Hair (Louisiana State University), Carl McDaniel (University of Texas, Arlington).
By: Lamb, Charles W [author.]
.
Contributor(s): Hair, Joseph F., Jr [author.] | McDaniel, Carl, Jr [author.].
Publisher: Boston, MA : Cengage, [2021]Description: vii, 410 pages : color illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780357127810; 0357127811.Other title: MKTG 13 | MKTG thirteen | Marketing 13 | Marketing thirteen | Principles of marketing.Subject(s): Marketing -- Textbooks | Marketing -- Management -- TextbooksDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TC | 658.8 LAM 2021 (Browse shelf) | Being Processed | SDPSx,83000,03,RM | 5000175772 | |||
| Reserve Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 2, BayNo 1 |
658.8 LAM 2021 (Browse shelf) | Being Processed | SOPUx,83000,03,RM | SDPSx,83000,03,RM | 5000172294 |
"4LTR Press."
Includes bibliographical references (pages 378-393) and index.