Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James Makens, Seyhmus Baloglu.
Contributor(s): Bowen, John (John T.) [author.] | Makens, James C [author.] | Baloglu, Seyhmus [author.].Publisher: Harlow : Pearson Education Limited, 2022Copyright date: ©2022Edition: Eighth edition; Global edition.Description: 1 online resource (688 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781292363523.Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing for hospitality and tourism.DDC classification: 647.940688 Online resources: An electronic book accessible through the World Wide Web; click to view
|Item type||Current location||Call number||Status||Notes||Date due||Barcode|
|Main Collection||Taylor's Library - Perpetual(TU)||647.940688 (Browse shelf)||e-book||SHTEx,11727,03,RM,PPT | SHTEx,81713,03,RM,PPT|
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2022. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.