Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson.
By: Hoffman, K. Douglas [author.]
.
Contributor(s): Bateson, John E.G [author.].
Publisher: Boston, MA : Cengage Learning, [2017]Edition: Fifth edition.Description: xv, 458 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780357671306; 0357671309.Subject(s): Service industries -- MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 3 |
658.8 HOF 2017 (Browse shelf) | Available | SHTEx,94603,03,RA | 5000172931 |
Includes bibliographical references and index.