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The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly.

By: Bly, Robert W [author.].
Publisher: New York, NY : St. Martin's Griffin, 2020Copyright date: ©2020Edition: 4th edition revised and updated; First St. Martin's Griffin edition.Description: xviii, 472 pages : illustrations ; 21 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781250238016.Subject(s): Advertising copy | Business writingDDC classification: 808.066659
Item type Current location Call number Status Notes Date due Barcode Course reserves
Reserve Collection Taylor's Library-TU
808.066659 BLY 2020 (Browse shelf) Available SOMAC,91601,03,RM 5000173849

Strategic Copywriting


Includes bibliographical references and index.