Essentials of services marketing.
By: Wirtz, Jochen [author.].
Contributor(s): Lovelock, Christopher H [author.] | Chew, Patricia [author.].
Publisher: Harlow : Pearson, 2022Copyright date: ©2022Edition: Fourth edition / Jochen Wirtz, Christopher Lovelock, Patricia Chew; Global edition.Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781292425160; 1292425164.Subject(s): Service industries -- MarketingAdditional physical formats: Print version :: No titleDDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to viewNo physical items for this record
Includes bibliographical references and index.
Description based on print version record.