Principles of marketing.
By: Kotler, Philip [author.]
.
Contributor(s): Armstrong, Gary (Gary M.) [author.] | Balasubramanian, Sridhar [author] | Kotler, Philip. Principles of marketing. Eighteenth edition.
Publisher: Harlow, Essex : Pearson Education Limited, [2024]Edition: Nineteenth edition / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian; Global edition.Description: 768 pages : color illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292449364.Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 4 |
658.8 KOT 2024 (Browse shelf) | Available | SOMAC,11723,03,RA | 5000174003 | ||
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 5 |
658.8 KOT 2024 (Browse shelf) | Available | SHTEx,11720,03,RM | 5000174815 | ||
| Reserve Collection | Taylor's Library-TU | 658.8 KOT 2024 (Browse shelf) | Available | SHTEx,11720,03,RM | 5000174816 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.8 KOT 2021 Marketing 5.0 : | 658.8 KOT 2021 Marketing 5.0 : | 658.8 KOT 2021 Marketing 5.0 : | 658.8 KOT 2024 Principles of marketing. | 658.8 KOT 2024 Principles of marketing. | 658.8 KOT 2024 Principles of marketing. | 658.8 KRA 2010 C-scape : |
Previous edition: published as by Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik. 2021.
Includes bibliographical references and index.