Brand storytelling : integrated marketing communication for the digital media landscape / Keith A. Quesenberry, Michael K. Coolsen.
By: Quesenberry, Keith A [author.].
Contributor(s): Coolsen, Michael K.
Publisher: Lanham : Rowman & Littlefield Publishers, Incorporated, 2023Description: 1 online resource (xi, 308 pages) : illustrations (black and white).Content type: text Media type: computer Carrier type: online resourceISBN: 1538176394; 9781538176399.Subject(s): Branding (Marketing)Genre/Form: Electronic books.Additional physical formats: Print version:: Brand Storytelling.DDC classification: 658.827 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.827 (Browse shelf) | e-book | SOMAC,11723,03,RA,PPT |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.827 The Routledge companion to contemporary brand management / | 658.827 Strategic brand management : | 658.827 Strategic brand management : | 658.827 Brand storytelling : | 658.827 AAK Brand leadership / | 658.827 AAK 2014 Aaker on branding : | 658.827 AAK 2014 Aaker on branding : |
Print version record.
Includes bibliographical references and index.