Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.
By: Kingsnorth, Simon [author.].
Publisher: London ; New York, NY : Kogan Page Inc, [2022]Copyright date: ©2022Edition: Third Edition.Description: xvi, 399 pages : illustrations (black and white) ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781398605978; 9781398605992.Subject(s): Electronic commerce -- Management | Internet marketing | Strategic planningDDC classification: 658.872Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 658.872 KIN 2022 (Browse shelf) | Available | SOMMx,13607,03,RA | 5000172146 |
Revised edition of the author's Digital marketing strategy, [2019].
Includes bibliographical references and index.