Consumer behavior / Wayne D. Hoyer, University of Texas, Austin, Deborah J. MacInnis, University of Southern California, Rik Pieters, Tilburg University.
By: Hoyer, Wayne D [author.].
Contributor(s): MacInnis, Deborah J [author.] | Pieters, Rik [author.].
Publisher: Australia : Cengage Learning, [2018]Copyright date: 2013Edition: Seventh edition.Description: 1 online resource (xviii, 525 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781337514804 (e-book).Subject(s): Consumer behaviorGenre/Form: Electronic books.Additional physical formats: Print version:: Consumer behavior.DDC classification: 658.8342 Online resources: An electronic book accessible through the World Wide Web; click to viewNo physical items for this record
Includes bibliographical references and indexes.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.