Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
By: Kotabe, Masaaki [author.]
.
Contributor(s): Helsen, Kristiaan [author.].
Publisher: Hoboken, NJ : John Wiley & Sons, Inc., 2023Edition: Ninth edition.Description: xxxiv, 728, I-34 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119888765.Subject(s): Export marketing -- Management | International business enterprises -- ManagementDDC classification: 658.84
| Item type | Current location | Call number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|
| Reserve Collection | Taylor's Library-TU | 658.84 KOT 2023 (Browse shelf) | Available | SOMMx,13607,03,RM | 5000174082 |
Previous edition: 2020.
Includes bibliographical references and index.