Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller.
By: Miller, Thomas W [author.].
Series: Publisher: Old Tappan, New Jersey : Pearson Education, [2015]Description: 1 online resource (568 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9780133887341.Other title: Modeling techniques in predictive analytics with R and Python.Subject(s): Marketing -- Data processing | R (Computer program language) | Python (Computer program language) | Data miningGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing Data ScienceDDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8 (Browse shelf) | e-book | SOMMx,93601,03,RA,PPT |
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| 658.8 Marketing strategy and competitive positioning / | 658.8 The road to luxury : | 658.8 Marketing management / | 658.8 Marketing data science : | 658.8 Sustainable marketing, branding, and reputation management : | 658.8 | 658.8/72 | 658.872 Marketing automation for dummies | 658.8/02 Truth |
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.