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Impact of ICTs on event management and marketing [electronic resource] / Kemal Birdir, Sevda Birdir, Ali Dalgic, and Derya Toksoz, editors.

Contributor(s): Birdir, Kemal [editor.] | Birdir, Sevda, 1969- [editor.] | Dalgic, Ali, 1987- [editor.] | Toksoz, Derya, 1990- [editor.] | IGI Global [publisher.].
Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2021Description: 23 PDFs (357 pages).Content type: text Media type: electronic Carrier type: online resourceISBN: 9781799849551.Other title: Impact of information and communications technology on event management and marketing.Subject(s): Special events -- Planning -- Technological innovations | Special events -- Marketing -- Technological innovationsAdditional physical formats: No title; Print version:: No titleAlso available in print.
Contents:
Chapter 1. Which key factors will be effective in the success of festivals?: an evaluation in the context of information and communication technology -- Chapter 2. Web revolution and events: development and progress -- Chapter 3. Marketing innovations in industry 4.0 and their impacts on events marketing -- Chapter 4. Emerging technologies at the events -- Chapter 5. The integration of social media into event tourism -- Chapter 6. Importance of ICT in human resources management and evaluation in terms of events -- Chapter 7. Management and marketing events in a digital era: opportunities and challenges -- Chapter 8. Digital art events and digital art museums -- Chapter 9. Social media and events: before, during, and after -- Chapter 10. New trends in event marketing -- Chapter 11. Virtual reality for better event planning and management -- Chapter 12. Artificial intelligence applications for event management and marketing -- Chapter 13. New event trends as a tool of digital marketing communication -- Chapter 14. Applying industry 4.0 on management of gastronomy events -- Chapter 15. The role of social media in event marketing: outcomes for practitioners and participants -- Chapter 16. Effective use of website in large-scale event marketing: 25th East Mediterranean International Tourism and Travel (EMITT) Fair.
Abstract: "This book explores the impact of new information and communications technologies on event management and marketing"-- Provided by publisher.
No physical items for this record

Includes bibliographical references and index.

Chapter 1. Which key factors will be effective in the success of festivals?: an evaluation in the context of information and communication technology -- Chapter 2. Web revolution and events: development and progress -- Chapter 3. Marketing innovations in industry 4.0 and their impacts on events marketing -- Chapter 4. Emerging technologies at the events -- Chapter 5. The integration of social media into event tourism -- Chapter 6. Importance of ICT in human resources management and evaluation in terms of events -- Chapter 7. Management and marketing events in a digital era: opportunities and challenges -- Chapter 8. Digital art events and digital art museums -- Chapter 9. Social media and events: before, during, and after -- Chapter 10. New trends in event marketing -- Chapter 11. Virtual reality for better event planning and management -- Chapter 12. Artificial intelligence applications for event management and marketing -- Chapter 13. New event trends as a tool of digital marketing communication -- Chapter 14. Applying industry 4.0 on management of gastronomy events -- Chapter 15. The role of social media in event marketing: outcomes for practitioners and participants -- Chapter 16. Effective use of website in large-scale event marketing: 25th East Mediterranean International Tourism and Travel (EMITT) Fair.

"This book explores the impact of new information and communications technologies on event management and marketing"-- Provided by publisher.

Also available in print.

Description based on title screen (IGI Global, viewed 11/28/2020).

Online version restricted to NUS staff and students only through NUSNET.

Mode of access: World Wide Web.

System requirements: Internet connectivity; World Wide Web browser.

kmk marc.